Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

• Develop an effective Internet marketing strategy
• Generate leads consistently at almost no cost
• Define yourself as an expert in a particular area
• Serve your market niche
• Establish long-term relationships with your customers
• Create content that attracts major search engines
• Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

Author: Richard Nacht, Paul Chaney
Paperback:  224 pages
Company: McGraw-Hill  (2006-11-08)
ISBN: 0071478957
List Price: $18.95
Amazon Price: $7.10
Used Price: $6.98

The second “version” of the Internet, known in geek terms as “Web 2.0,” has created opportunities for organizations to expand the capability of offering services for their clients using only online tools. Web 2.0 includes the use of podcasts, blogs, and dynamic web sites. One industry that is sure to take advantage of the new online collaboration tools that Web 2.0 provides is real estate.

One of the last markets to be radically changed by technology due to its complexity and the exceedingly large number of players involved in each transaction is quickly catching up with other industries such as travel and online stock trading. Many tools are available for real estate professionals to help them list and sell more homes and to provide better service to their clients. If they don’t adopt many of these tools, they threaten their business for the long term. Authors Dani Babb and Alex Lazo point out that there are ways for professionals to overcome these obstacles, including the expanded use of technology. This book explores some of the ways to do that using dynamic and useful tools online.

Author: Danielle Babb, Alex Lazo
Paperback:  208 pages
Company: Kaplan Publishing  (2007-11-06)
ISBN: 1427795967
List Price: $22.95
Amazon Price: $14.21
Used Price: $12.55

This digital document is an article from San Diego Business Journal, published by Thomson Gale on April 9, 2007. The length of the article is 1077 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Real estate pros not getting blogged down by negative industry trends: blogging has become a key marketing tool for agents.
Author: Michelle Mowad
Publication: San Diego Business Journal (Magazine/Journal)
Date: April 9, 2007
Publisher: Thomson Gale
Volume: 28 Issue: 15 Page: 1(2)

Distributed by Thomson Gale

Author: Michelle Mowad
Digital:  1077 pages HTML
Company: Thomson Gale  (2007-04-09) (2007-06-28)
List Price: $9.95
Amazon Price: $9.95